Al Ries

Al Ries Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Provided by Wikipedia
Showing 1 - 4 results of 4 for search 'Ries, Al', query time: 0.02s Refine Results
  1. 1
    Marketing warfare /

    Marketing warfare / by 355544 Ries, Al, Trout, Jack

    Published 1986
  2. 2
    Positioning : the battle for your mind /

    Positioning : the battle for your mind / by 355544 Ries, Al, Trout, Jack

    Published 2001
  3. 3
    The 11 Immutable Laws of Internet Branding /

    The 11 Immutable Laws of Internet Branding / by Ries, Al, author, Ries, Laura, author

    Published c200
  4. 4
    Philip Kotler on competitive marketing / [kasetvideo]

    Philip Kotler on competitive marketing / [kasetvideo] by 301835 Kotler, Philip, Clancy, Kevin, Ries, Al

    Published 1993

Search Tools: