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Rodney Duffett
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Rodney Duffett
Showing
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Rodney Duffett
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1
Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction
by
Dylan Cromhout
,
Rodney Duffett
Published 2022-01-01
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Article
2
The Influence of a Student-Led Advertising Agency Service-Learning Project on SMME Client Satisfaction: An Expectancy–Disconfirmation Paradigm
by
Rodney Duffett
,
Dylan Cromhout
Published 2022-11-01
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Article
3
Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa
by
José dos Santos
,
Rodney Duffett
Published 2021-09-01
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Article
4
An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry
by
Talent Moyo
,
Rodney Duffett
,
Brendon Knott
Published 2022-06-01
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Article
5
Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students
by
Rodney Duffett
,
Rodica Milena Zaharia
,
Tudor Edu
,
Raluca Constantinescu
,
Costel Negricea
Published 2024-02-01
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Article
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