Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency by Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

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Living positive experiences in store: how it influences shopping experience value and satisfaction? by Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

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How to manage the online experience concerning transactional and experimental customers: case of e-fashion sector by Adrian Castro-Lopez, Rodolfo Vazquez-Casielles, Javier Puente

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Different kinds of research shoppers, different cognitive-affective consequences by Nuria Viejo-Fernández, María José Sanzo-Pérez, Rodolfo Vázquez-Casielles

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Brand equity: perspectives of analysis and estimation criteria by VÍCTOR IGLESIAS ARGÜELLES, RODOLFO VÁZQUEZ CASIELLES, ANA BELÉN DEL RÍO LANZA

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