Big data as a Critical Element for Performance in Market Oriented Organizations by Eduardo Rech, Gilmar D'Agostini Oliveira Casalinho, Rodrigo Heldt da Silveira

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A RELAÇÃO ENTRE INVESTIMENTO EM PROPAGANDA E O VALOR DA FIRMA: UMA REVISÃO SISTEMÁTICA E UMA AGENDA DE PESQUISA PARA FUTUROS ESTUDOS 1 by Ricardo Saraiva Frio, Thiago dos Santos Glasenapp, Rodrigo Heldt Silveira, Fernando Bins Luce

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FIRM PERFORMANCE: HOW HAS IT BEEN MEASURED IN MARKETING AND FINANCE RESEARCH? by Rodrigo Heldt Silveira, Marta Olivia Rovedder de Oliveira, Ricardo Saraiva Frio, Matheus Santana Trombetta, Fernando Bins Luce

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A framework to improve churn prediction performance in retail banking by João B. G. Brito, Guilherme B. Bucco, Rodrigo Heldt, João L. Becker, Cleo S. Silveira, Fernando B. Luce, Michel J. Anzanello

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