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the psychographic segmentation of the unit trust investors in Malaysia's financial market / by Rohaizat Bahrum, author, Abu Bakar Abdul Hamid, author, Ahmad Sharifuddin Shamsuddin, author, Nor Zafir Md. Salleh, author, Norzaidahwati Zaidin, 1967-, author, Zuridah Sulaiman, author, International Borneo Business Conference (1st : 2004 : Sabah)
Published 2008