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  1. 1
    The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis

    The Influencing Mechanism of Interaction Quality of UGC on Consumers’ Purchase Intention – An Empirical Analysis by Ruoshi Geng, Jun Chen

    Published 2021-07-01
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    Article
  2. 2
    The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention

    The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention by Weiguo Sun, Wei Gao, Ruoshi Geng

    Published 2021-10-01
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    Article

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