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    Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

    Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance by Mohamad Tabatabaei Nasab, Saeed Saeeda Ardakani, Fateme Nikzad

    Published 2014-03-01
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  2. 2
    Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Province)

    Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managers’ Perspective in Food and Beverage Industries of Fars Prov... by Saeed SaeedaArdakani, Reza Taleeifar, Hassan Hataminasab, Farhang Mohammadi

    Published 2011-07-01
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