Showing 1 - 2 results of 2 for search 'Salehhuddin Sharipudin, Mohamad-Noor', query time: 0.02s Refine Results
  1. 1
    Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China

    Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China by Yao, Lu, Tugiman, Nursafwah, Salehhuddin Sharipudin, Mohamad-Noor

    Published 2024
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  2. 2
    The influence of social media influencer (SMI) and social influence on purchase intention among young consumers

    The influence of social media influencer (SMI) and social influence on purchase intention among young consumers by Salehhuddin Sharipudin, Mohamad-Noor, Abdullah, Noor Aziah, Kai, Wan Foo, Hassim, Nurzihan

    Published 2023
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