Showing 1 - 20 results of 37 for search 'Salleh, Salniza', query time: 0.03s Refine Results
  1. 1
    Contemporary research in brand management

    Contemporary research in brand management by Shaari, Hasnizam, Md. Salleh, Salniza

    Published 2018
    Book
  2. 2
    A conceptual framework for examining the relationship between high performance system and organizational citizenship behaviour

    A conceptual framework for examining the relationship between high performance system and organizational citizenship behaviour by Pangil, Faizuniah, Md. Salleh, Salniza

    Published 2008
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    Book Section
  3. 3
    The influence of market orientation, brand equity on SMEs performances

    The influence of market orientation, brand equity on SMEs performances by Murjan, Azmi Amat, Md Salleh, Salniza

    Published 2012
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    Conference or Workshop Item
  4. 4
    Transformational leadership, emotional intelligence and organizational citizenship behavior

    Transformational leadership, emotional intelligence and organizational citizenship behavior by Md. Salleh, Salniza, Mohd Nasurdin, Aizzat

    Published 2008
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    Conference or Workshop Item
  5. 5
    Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment

    Does employees’ brand knowledge influence their brand citizenship behavior?: The mediating role of brand commitment by Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

    Published 2012
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    Conference or Workshop Item
  6. 6
    The direct effect of predictor variables on destination brand loyalty in Jordan

    The direct effect of predictor variables on destination brand loyalty in Jordan by Al-Azzam, Abdel Fattah, Md Salleh, Salniza

    Published 2012
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    Conference or Workshop Item
  7. 7
    Employees brand citizenship behavior: Front-liner versus backstage employees' perspective

    Employees brand citizenship behavior: Front-liner versus backstage employees' perspective by Shaari, Hasnizam, Md Salleh, Salniza, Hussin, Zolkafli

    Published 2015
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    Article
  8. 8
    The effect of brand leadership styles on employees’ brand citizenship behavior

    The effect of brand leadership styles on employees’ brand citizenship behavior by Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

    Published 2015
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    Article
  9. 9
    Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment

    Relationship between brand knowledge and brand rewards, and employees' brand citizenship behavior: The mediating roles of brand commitment by Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

    Published 2012
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    Article
  10. 10
    Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel

    Exploring the dimension of internal brand citizenship behavior in Malaysia: A case of northern Malaysia hotel by Hasan, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

    Published 2011
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    Article
  11. 11
    Kesan langsung prinsip transformasi perkhidmatan ke atas kualiti perkhidmatan di sektor awam

    Kesan langsung prinsip transformasi perkhidmatan ke atas kualiti perkhidmatan di sektor awam by Ismail, Zarina, Md. Salleh, Salniza, Ali, Juhary

    Published 2013
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    Conference or Workshop Item
  12. 12
    Employees brand citizenship behavior: front-liner versus backstage employees’ perspective

    Employees brand citizenship behavior: front-liner versus backstage employees’ perspective by Shaari, Hasnizam, Md. Salleh, Salniza, Hussin, Zolkafli

    Published 2014
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    Conference or Workshop Item
  13. 13
    Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan

    Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan by Raza, Mohsin, Md. Salleh, Salniza, Shaari, Hasnizam

    Published 2019
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    Article
  14. 14
    The influence of brand image and brand personality on brand loyalty

    The influence of brand image and brand personality on brand loyalty by Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam

    Published 2015
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    Article
  15. 15
    The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia

    The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia by Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam

    Published 2016
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    Article
  16. 16
    The antecedents of automobile brand loyalty: evidence from Malaysian

    The antecedents of automobile brand loyalty: evidence from Malaysian by Mabkhot, Hashed Ahmad, Md Salleh, Salniza, Shaari, Hasnizam

    Published 2016
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    Article
  17. 17
    Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group

    Linkages between political brand image, affective commitment and electors loyalty: the moderating influence of reference group by Alkhawaldeh, Abdelbaset M., Md Salleh, Salniza, Halim, Fairol

    Published 2016
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    Article
  18. 18
    The influences of brand image and brand personality on brand loyalty

    The influences of brand image and brand personality on brand loyalty by Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam

    Published 2014
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    Conference or Workshop Item
  19. 19
    The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study

    The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study by Mabkhot, Hashed Ahmed, Shaari, Hasnizam, Md Salleh, Salniza

    Published 2017
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    Article
  20. 20
    The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study

    The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study by Mabkhot, Hashed Ahmad, Shaari, Hasnizam, Md. Salleh, Salniza

    Published 2017
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    Article

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