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    To be VIP or not to be VIP: The Influence of the Group of Friends on the Impulse Purchase of Music Festival Tickets

    To be VIP or not to be VIP: The Influence of the Group of Friends on the Impulse Purchase of Music Festival Tickets by Sara Pinto Fernandes, Samuel Lins, Sibele D. Aquino, Salomé Mamede

    Published 2022-08-01
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