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    TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory

    TV vs. YouTube: TV Advertisements Capture More Visual Attention, Create More Positive Emotions and Have a Stronger Impact on Implicit Long-Term Memory by David Weibel, David Weibel, David Weibel, Roman di Francesco, Roland Kopf, Samuel Fahrni, Adrian Brunner, Philipp Kronenberg, Janek S. Lobmaier, Thomas P. Reber, Thomas P. Reber, Fred W. Mast, Bartholomäus Wissmath, Bartholomäus Wissmath

    Published 2019-03-01
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