Marko Sarstedt

Marko Sarstedt Marko Sarstedt is a German academic and a marketing researcher. He is a Full Professor at the Ludwig Maximilian University of Munich and Adjunct Research Professor at Babeș-Bolyai-University.

Sarstedt is the recipient of five Emerald Citations of Excellence awards and three Emerald Literati Outstanding Paper awards for his papers. He is a member of the Clarivate Analytics’ Highly Cited Researcher List. In 2019, he was listed among the most cited researchers across all scientific disciplines and is ranked by The Frankfurter Allgemeine Zeitung as the second most influential business researcher in Germany in the research category. Sarstedt is the three-time recipient of the William R. Darden Award of the Academy of Marketing Science. He serves as Area Editor of Behaviormetrika and of Journal of Business Economics. He is the most cited author of some business journals such as Long Range Planning, Journal of the Academy of Marketing Science, European Business Review, Journal of Marketing Theory and Practice. Provided by Wikipedia
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  1. 1
    Partial least squares structural equation modeling using SmartPLS: a software review

    Partial least squares structural equation modeling using SmartPLS: a software review by Sarstedt, Marko, Cheah, Jun Hwa

    Published 2019
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  2. 2
    Convergent validity assessment of formatively measured constructs in PLS-SEM: on using single-item versus multi-item measures in redundancy analyses

    Convergent validity assessment of formatively measured constructs in PLS-SEM: on using single-item versus multi-item measures in redundancy analyses by Cheah, Jun Hwa, Sarstedt, Marko, Ringle, Christian M., Ramayah, T., Ting, Hiram

    Published 2018
    Article
  3. 3
    How to specify, estimate, and validate higher-order constructs in PLS-SEM

    How to specify, estimate, and validate higher-order constructs in PLS-SEM by Sarstedt, Marko, Hair, Joseph F., Cheah, Jun Hwa, Becker, Jan Michael, Ringle, Christian M.

    Published 2019
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  4. 4
    Structural model robustness checks in PLS-SEM

    Structural model robustness checks in PLS-SEM by Sarstedt, Marko, Ringle, Christian M., Cheah, Jun-Hwa, Ting, Hiram, Moisescu, Ovidiu I., Radomir, Lacramioara

    Published 2020
    Article
  5. 5
    Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

    Predictive model assessment in PLS-SEM: guidelines for using PLSpredict by Shmueli, Galit, Sarstedt, Marko, Hair, Joseph F., Cheah, Jun Hwa, Ting, Hiram, Vaithilingam, Santha, Ringle, Christian M.

    Published 2019
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  6. 6
    Advanced Issues in Partial Least Squares Structural Equation Modeling /

    Advanced Issues in Partial Least Squares Structural Equation Modeling / by Hair, Joseph F., author 189487, Sarstedt, Marko, author 627541, Ringle, Christian M., author 609755, Gudergan, Siegfried P., author 627543

    Published 2018
  7. 7
    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) /

    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) / by Hair, Joseph F., Jr., 1944-, author 644188, Hult, G. Tomas M., author 209503, Ringle, Christian M., author 609755, Sarstedt, Marko, author 627541

    Published [202
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