Interest in Entrepreneurship : an exploratory study on engineering and technical students in entrepreneurship education and choosing entrepreneurship as a career by Sh. Ahmad, Fauziah, Baharun, Rohaizat

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Impact of intercultural competence on service quality and satisfaction in the grocery retailing: a conceptual framework by Sh. Ahmad, Fauziah, Ihtiyar, Ali

Establishing the validity and reliability of Kuwait resources of nation branding model by Alazemi, Khaled, Sh. Ahmad, Fauziah

Nation branding: resources, management, and performance by Al-Azemi, Khaled, Sh. Ahmad, Fauziah

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Will branding engage perpetual bonding in healthcare? by Narayana Nair, Malathi Nair, Sh. Ahmad, Fauziah

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Evaluating the purchasing behavior of organic food among Chinese consumers by Huo, Haiyan, Sh. Ahmad, Fauziah, Teoh, Bryan

Customer citizenship behavior in online commerce community: A conceptual paper by Alsaggaf, Hassan, Quoquab, Farzana, Sh. Ahmad, Fauziah

The role of recovery satisfaction on the relationship between service recovery and brand evangelism: a conceptual framework by Abd. Rashid, Muhammad Hafiz, Sh. Ahmad, Fauziah

The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons by Narayana Nair, Malathi Nair, Sh. Ahmad, Fauziah

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Recovering from service failure: does satisfaction fortify brand trust? by Abd Rashid, Muhammad Hafiz, Sh. Ahmad, Fauziah

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Environmental quality awareness, green trust, green self-efficacy, and environmental attitude in influencing green purchase behavior by Sh. Ahmad, Fauziah, Rosli, Nennie Trianna, Quoquab, Farzana

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The influence of studying from home, stress level, and ability to use technology toward learning achievement during the COVID-19 pandemic: a case study in Indonesia by Nusraningrum, Dewi, Mekar, Tri Mayang, Sh. Ahmad, Fauziah

Investigating the impact of influencers’, characteristics, contents, and trustworthiness on consumers’ purchase intention by Aggad, Kholod Khalid, Sh. Ahmad, Fauziah, Kamarudin, Suzilawati

Psychological needs as underlying forces of halal food purchase intention. by Syed, Sumera, Sh Ahmad, Fauziah, Shah, Syed Rashid Hussain

Determinant factors of perceived service quality in the food retail industry of Turkey by Ihtiyar, Ali, Sh. Ahmad, Fauziah, Mohd. Osman, Mohd. Hassan

Productivity and service quality: factors affecting in service industry by Durdyev, Serdar, Ihtiyar, Ali, Ismail, Syuhaida, Sh. Ahmad, Fauziah

Conceptual study on Malaysian male consumption behaviour towards skin care products by Tan, Chun Eng, Sh. Ahmad, Fauziah, Choong, Yuen Onn

Women participation in business:a focus on franchising venture by Mohd. Salleh, Norliza, Sh. Ahmad, Fauziah, Baharun, Rohaizat, Ismail, Kamariah

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Integrating brand perception, culture dimension and social influence in predicting purchase intention in luxury brand market by Sh. Ahmad, Fauziah, Ihtiyar, Ali, Jing, Wu, Mohd. Osman, Mohd. Hassan

Branding leadership in Malaysian SMEs by Sh. Ahmad, Fauziah, Quoquab, Farzana, Bahrun, Rohaizat, Md. Mansor, Mohamad Naqiuddin

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