The intersection of self and social identity in heritage brand destination by Norfardilawati Musa, Shuhaida Md Noor

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STRATEGI KOMUNIKASI PENGAJARAN BERPASUKAN SECARA MAYA DALAM PENGAJARAN DAN PEMBELAJARAN BAHASA: ANALISIS VIDEO YOUTUBE TERPILIH by Muhammad Zuhair Zainal, Shuhaida Md Noor

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The influence of destination personality on brand image evaluation among archaeological tourists by Kok, Shiong Pong, Shuhaida Md Noor

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The role Of brand self-relevance in developing brand loyalty: a study on the brand loyalty for Honda by Nur Atikah A Rahman, Shuhaida Md Noor

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TRANSFORMING HIGHER EDUCATION FOR A SUSTAINABLE TOMORROW : Laying The Foundation / by Shuhaida Md Noor, author, Chai, Ming Hock, author

Motivators of impulsivity to smoke waterpipe tobacco among Nigerian youth who smoke waterpipe tobacco: the moderating role of social media normalisation of waterpipe tobacco by Agatha Oluwafunmilayo Adu, Nurzali Ismail, Shuhaida Md. Noor

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Assessing corporate brand equity of public universities by Shuhaida Md Noor, Kamaruzzaman Abdul Manan, Haja Mydin Abdul Kuthoos

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Pembinaan metriks ekuiti jenama Universiti by Haja Mydin Abdul Kuthoos, Shuhaida Md Noor, Nor Hazlina Hashim, Kamaliah Siarap

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The construction, deconstruction, and reconstruction of crime news: a case study of Malaysian newspapers by Azman Azwan Azmawati, Muhammad Raqib Mohd Sofian, Shuhaida Md Noor, Juliana Abdul Wahab

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