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    Comparison between high-involvement service and high-involvement product : the antecedents of customer retention.

    Comparison between high-involvement service and high-involvement product : the antecedents of customer retention. by Chuah, Yi Jia., See Toh, Seet Yee., Sim, Qian Ru.

    Published 2008
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    Final Year Project (FYP)

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