Why Great New Products Fail by Simester, Duncan

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Analytical essays on marketing by Simester, Duncan I

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Why Do Salespeople Spend So Much Time Lobbying for Low Prices? by Simester, Duncan, Zhang, Juanjuan

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Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception by Anderson, Eric T., Simester, Duncan

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PRICE STICKINESS AND CUSTOMER ANTAGONISM by Simester, Duncan, Anderson, Eric T.

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Why Are Bad Products So Hard to Kill? by Simester, Duncan, Zhang, Juanjuan

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Direct and Indirect Bargaining Costs and the Scope of the Firm by Simester, Duncan, Knez, Marc

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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs by Anderson, Eric T., Simester, Duncan

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Price Stickiness: Empirical Evidence of the Menu Cost Channel by Anderson, Eric, Jaimovich, Nir, Simester, Duncan

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Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis by Toubia, Olivier, Hauser, John, Simester, Duncan

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The Surprising Breadth of Harbingers of Failure by Simester, Duncan, Tucker, Catherine Elizabeth, Yang, Clair

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Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges by Simester, Duncan, Timoshenko, Artem, Zoumpoulis, Spyros I.

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Efficiently Evaluating Targeting Policies: Improving on Champion vs. Challenger Experiments by Simester, Duncan, Timoshenko, Artem, Zoumpoulis, Spyros I

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Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales by Brynjolfsson, Erik, Hu, Yu (Jeffrey), Simester, Duncan

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Fast Polyhedral Adaptive Conjoint Estimation by Toubia, Olivier, Simester, Duncan, Hauser, John, Dahan, Ely

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Fast Polyhedral Adaptive Conjoint Estimation by Toubia, Olivier, Simester, Duncan, Hauser, John, Dahan, Ely

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Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis by Dahan, Ely, Hauser, John, Simester, Duncan, Toubia, Olivier

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Harbingers of Failure by Anderson, Eric, Lin, Song, Simester, Duncan, Tucker, Catherine Elizabeth

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The short and long-run impact of empowering customers in corporate social responsibility initiatives by Donnelly, Grant E, Simester, Duncan I, Norton, Michael I

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Optimizing Product Line Designs: Efficient Methods and Comparisons by Belloni, Alexandre, Freund, Robert M., Selove, Matthew, Simester, Duncan

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