Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising by Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito, Margherita Zito

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