Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies by Sohaib Ul Hassan, Hammad Mushtaq

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Construction of Brand Identity through Language in the Video Advertisements of Pakistani Telecom Companies by Sohaib Ul Hassan, Hammad Mushtaq

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“Frenemies” of innovation: understanding the role of coopetition in service innovation in emerging markets [version 2; peer review: 2 approved] by Abiodun Egbetokun, Levan Bzhalava, Sohaib S. Hassan

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Identifying entrepreneurial discovery processes with weak and strong technology signals: a text mining approach [version 2; peer review: 2 approved] by Levan Bzhalava, Jari Kaivo-oja, Sohaib S. Hassan, Wolfgang Dieter Gerstlberger

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