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    The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands -

    The impact of brand authenticity on brand attachment, brand loyalty, willingness to pay more, and forgiveness - For Chinese consumers of Korean cosmetic brands - de réir Hui Sun, You-Yu Dai, Su-Sung Jeon, Rok Lee, Hongyun Wang, Xing Shi, Long Sun, Yan Wang

    Foilsithe / Cruthaithe 2024-08-01
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