Editorial – Theory building in marketing: rationalizing South Asian perspective by N.J. Dewasiri, Sudhir Rana, Muhammad Kashif

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Editorial: Demystifying research culture in universities by Muhammad Kashif, N.J. Dewasiri, Sudhir Rana, Maduka Udunuwara

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Spatial Attention-Enhanced EEG Analysis for Profiling Consumer Choices by Debadrita Panda, Debashis Das Chakladar, Sudhir Rana, Mad Nasir Shamsudin

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Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives by P.G.S. Amila Jayarathne, B.T.K. Chathuranga, N.J. Dewasiri, Sudhir Rana

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Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research by Sudhir Rana, Maduka Udunuwara, N.J. Dewasiri, Muhammad Kashif, Mananage Shanika Hansini Rathnasiri

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