UNDERSTANDING THE INTERRELATIONSHIPS AMONG RISK BEHAVIOUR, LEARNING AND MARKET ORIENTATIONS IN INTERNATIONAL BUSINESS RELATIONSHIPS -н Sulhaini .

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The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality (P.165-177) -н Sulhaini Sulhaini, Lalu Edy Herman Mulyono

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Foreign Brand Admiration Among Young Consumers in Indonesia -н Sulhaini Sulhaini, Junaidi Sagir, Sulaimiah Sulaimiah

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How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance? -н Sulaimiah, Sulhaini

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Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective -н Sulhaini Sulhaini, Rusdan Rusdan, Sulaimiah Sulaimiah, Rahman Dayani

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The halo effect of foreign brands on the misclassification of local brands -н Sulhaini Sulhaini, Rinuastuti Baiq Handayani, Sakti Dwi Putra Buana

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THE EFFECT OF LOCAL BRAND CONCIOUSNESS AND NEED FOR UNIQUENESS TOWARDS EMOTIONAL VALUE AND BUYING INTENTION ON LOCAL BRANDS -н Sulhaini ., Rusdan ., Sulaimiah ., Rahman Dayani

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The Effect of Ethnocentrism and Image of Asian Industrialised Countries on Perceived Relative Quality -н Sulhaini, Lalu Edy Herman Mulyono

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Consumer Global Orientation and Its Impact on Consumers’ Positive Emotions -н Sulhaini, Rahman Dayani, Sulaimiah, Rusdan

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THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY -н Lillah M.A., Sulhaini, Herman L.E.

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EFFECT OF FLASH SALE METHOD, PRODUCT KNOWLEDGE AND IN HOME SHOPPING TENDENCY TOWARD CONSUMER ONLINE PURCHASE DECISIONS -н Aribowo D.H., Sulhaini, Herman L.E.

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THE EFFECT OF ENVIRONMENTAL KNOWLEDGE, GREEN ADVERTISING AND ENVIRONMENTAL ATTITUDE TOWARD GREEN PURCHASE INTENTION -н Pratiwi N.P.D.K., Sulhaini, Rinuastuti B.H.

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