Showing 1 - 4 results of 4 for search 'Swee, Hoon Ang', query time: 0.03s Refine Results
  1. 1
    The Conceptualization and Development of Advertisement-Evoked Imagination Scale

    The Conceptualization and Development of Advertisement-Evoked Imagination Scale by Ike Janita Dewi, Swee-Hoon Ang

    Published 2015-07-01
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    Article
  2. 2
    Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution

    Assessing the Imagination Scale’s Nomological Validity: Effect of Hedonic versus Utilitarian Product Types and Abstract versus Concrete Advertising Execution by Ike Janita Dewi, Swee Hoon Ang

    Published 2020-08-01
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    Article
  3. 3
    Marketing insights for the Asia Pacific /

    Marketing insights for the Asia Pacific / by Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tan

    Published 1996
  4. 4
    Marketing management : an Asian perspective /

    Marketing management : an Asian perspective / by Kotler, Philip, author, Keller, Kevin Lane, author, Swee, Hoon Ang, author, Chin, Tiong Tan, author

    Published 2006

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