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    Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference

    Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference by Wenjun Yu, Wenjun Yu, Zhongqiang Sun, Taiwei Xu, Taiwei Xu, Qingguo Ma, Qingguo Ma, Qingguo Ma

    Published 2018-10-01
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