Book review: Kotler, P., Caslione, J. A.: "Upravljanje i marketing u turbulentnim vremenima" by Tanja Komarac

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Book review: Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga" by Tanja Komarac

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A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities by Tanja Komarac

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Book review: Thomas, D.: "Deluxe: kako je luksuz izgubio sjaj" by Tanja Komarac

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Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition) by Tanja Komarac

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Editorial preface by Tanja Komarac, Vatroslav Škare

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Report: Ide(m)o u Istru by Sanja Buterin, Tanja Komarac, Darija Kraševac

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Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions by Durdana Ozretic-Dosen, Marta Brlic, Tanja Komarac

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Perceived Private Label Authenticity: A Two-Study Analysis by Sandra Horvat, Tanja Komarac, Đurđana Ozretić Došen

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Assessment of the Quality of Public Hospital Healthcare Services by using SERVQUAL by Đurđana Ozretić Došen, Vatroslav Škare, Vesna Čerfalvi, Željka Benceković, Tanja Komarac

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