Showing 1 - 5 results of 5 for search 'Thelma Valéria Rocha', query time: 0.03s Refine Results
  1. 1
    THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL

    THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL by Thelma Valéria Rocha, Susana Costa e Silva

    Published 2011-01-01
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  2. 2
    Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy

    Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy by Lucas Moreno, Gisela Demo, Thelma Valéria Rocha, Fernanda Scussel

    Published 2021-05-01
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  3. 3
    Brand image, cultural events and loyalty in mobile industry

    Brand image, cultural events and loyalty in mobile industry by Thelma Valéria Rocha, Natália Hara Katayama, Christophe Fabien Fuhrer, Thereza Cherubini

    Published 2013-05-01
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  4. 4
    The influence of corporate global mindset on international franchising: A study about Brazilian franchisors

    The influence of corporate global mindset on international franchising: A study about Brazilian franchisors by Renata Fernandes Galhanone, Thelma Valeria Rocha, Eduardo Eugênio Spers, Fabiano Rodrigues

    Published 2020-04-01
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  5. 5
    Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic

    Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic by Thelma Valéria Rocha, Vanessa P. G. Bretas, Márcio Fonseca, Cássia Aparecida Pizani, Angela Satiko Yojo

    Published 2022-03-01
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