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Thelma Valeria Rocha
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Thelma Valeria Rocha
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Thelma Valeria Rocha
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1
Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy
by
Lucas Moreno
,
Gisela Demo
,
Thelma Valéria Rocha
,
Fernanda Scussel
Published 2021-05-01
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Article
2
The influence of corporate global mindset on international franchising: A study about Brazilian franchisors
by
Renata Fernandes Galhanone
,
Thelma Valeria Rocha
,
Eduardo Eugênio Spers
,
Fabiano Rodrigues
Published 2020-04-01
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Article
3
Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic
by
Thelma Valéria Rocha
,
Vanessa P. G. Bretas
,
Márcio Fonseca
,
Cássia Aparecida Pizani
,
Angela Satiko Yojo
Published 2022-03-01
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