Author Search Results :: UTM Library Massive Scholar Tracking

1

ADAPTAÇÃO vs. PADRONIZAÇÃO: ANÁLISE DO CASO DE UMA EMPRESA AMERICANA NO BRASIL by Thelma Valéria Rocha, Susana Costa Silva

Published 2012-01-01

Get full text

Article
2

THE ADAPTATION VS. STANDARDIZATION DILEMMA: THE CASE OF AN AMERICAN COMPANY IN BRAZIL by Thelma Valéria Rocha, Susana Costa e Silva

Published 2011-01-01

Get full text

Article
3

Factors Influencing the Internationalization of Brazilian Franchise Chains: Geographic Dispersion and Business Group Affiliation by Vanessa Pilla Bretas, Jefferson Ricardo Galetti, Thelma Valéria Rocha

Published 2019-01-01

Get full text

Article
4

O processo decisório em grupo: uma análise temporal-ambiental by Fabiano Rodrigues, Abraham Sin Oih Yu, Thelma Valéria Rocha

Published 2014-03-01

Get full text

Article
5

Take a Ride on Credibility: The Role of Brand Personality in Users’ Loyalty to Virtual Brands in the Sharing Economy by Lucas Moreno, Gisela Demo, Thelma Valéria Rocha, Fernanda Scussel

Published 2021-05-01

Get full text

Article
6

Brand image, cultural events and loyalty in mobile industry by Thelma Valéria Rocha, Natália Hara Katayama, Christophe Fabien Fuhrer, Thereza Cherubini

Published 2013-05-01

Get full text

Article
7

The influence of corporate global mindset on international franchising: A study about Brazilian franchisors by Renata Fernandes Galhanone, Thelma Valeria Rocha, Eduardo Eugênio Spers, Fabiano Rodrigues

Published 2020-04-01

Get full text

Article
8

Crisis Management in the Brazilian Franchising Sector During the Covid-19 Pandemic by Thelma Valéria Rocha, Vanessa P. G. Bretas, Márcio Fonseca, Cássia Aparecida Pizani, Angela Satiko Yojo

Published 2022-03-01

Get full text

Article