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    The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city

    The relationship between new product creativity components and purchase intention and the mediating impact of perceived values: a study of consumers in Ho Chi Minh city by Tho Phuoc Vo, Mai Dong Tran, Thi Minh Chau Ly

    Published 2022-12-01
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