Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
Showing 1 - 5 results of 5 for search 'Trout, Jack', query time: 0.02s Refine Results
  1. 1
    Trout on strategy : capturing mindshare, conquering markets /

    Trout on strategy : capturing mindshare, conquering markets / by 216615 Trout, Jack

    Published 2004
  2. 2
    The new positioning : the latest on the world's #1 business strategy /

    The new positioning : the latest on the world's #1 business strategy / by 216615 Trout, Jack, Rivkin, Steve

    Published 1996
  3. 3
    Marketing warfare /

    Marketing warfare / by 355544 Ries, Al, Trout, Jack

    Published 1986
  4. 4
    Positioning : the battle for your mind /

    Positioning : the battle for your mind / by 355544 Ries, Al, Trout, Jack

    Published 2001
  5. 5
    Repositioning : marketing in an era of competition, change, and crisis /

    Repositioning : marketing in an era of competition, change, and crisis / by 216615 Trout, Jack, Rivkin, Steve, 1947-

    Published c201

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