The Trust Imperative por URBAN, GLEN L.

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Advertising budgeting and geographic allocation, por Urban, Glen L.

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Advertising budgeting and geographic allocation: a decision calculus approach por Urban, Glen L.

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An emerging process of building models for management decision makers por Urban, Glen L.

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Ideas on a decision-information system for family planning por Urban, Glen L.

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A model for the management of a family planning system por Urban, Glen L.

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A model for strategic planning of family planning programs por Urban, Glen L.

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A model for product line decisions por Urban, Glen L.

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Market response models for the analysis of new products por Urban, Glen L.

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New product decisions: information discounting and product selection por Urban, Glen L.

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An on-line technique for estimating and analyzing complex models por Urban, Glen L.

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Product planning decision. por Urban, Glen L.

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Product interdependency in new product decisions por Urban, Glen L.

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Price and non-price determination in the multiproduct firm. por Urban, Glen L.

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A quantitative approach to new product decision making. por Urban, Glen L.

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A quantitative approach to new product decision making. por Urban, Glen L.

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A strategic planning model for the management of a family planning system por Urban, Glen L.

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SPRINTER: a tool for new product decision making. por Urban, Glen L.

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SPRINTER: a model for the analysis of new frequently purchased consumer products por Urban, Glen L.

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SPRINTER mod I: a basic new product analysis model por Urban, Glen L.

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