Glen L. Urban
Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and dean at the school from 1993 to 1998. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author. He is the Chairman of Sloan's MIT Center for Digital Business. Provided by Wikipedia
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Advertising budgeting and geographic allocation, by Urban, Glen L.
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Advertising budgeting and geographic allocation: a decision calculus approach by Urban, Glen L.
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An emerging process of building models for management decision makers by Urban, Glen L.
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Ideas on a decision-information system for family planning by Urban, Glen L.
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A model for the management of a family planning system by Urban, Glen L.
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A model for strategic planning of family planning programs by Urban, Glen L.
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Market response models for the analysis of new products by Urban, Glen L.
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New product decisions: information discounting and product selection by Urban, Glen L.
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An on-line technique for estimating and analyzing complex models by Urban, Glen L.
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Product interdependency in new product decisions by Urban, Glen L.
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Price and non-price determination in the multiproduct firm. by Urban, Glen L.
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A quantitative approach to new product decision making. by Urban, Glen L.
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A quantitative approach to new product decision making. by Urban, Glen L.
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A strategic planning model for the management of a family planning system by Urban, Glen L.
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SPRINTER: a tool for new product decision making. by Urban, Glen L.
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SPRINTER: a model for the analysis of new frequently purchased consumer products by Urban, Glen L.
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SPRINTER mod I: a basic new product analysis model by Urban, Glen L.
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