Showing 1 - 3 results of 3 for search 'Vavra, Terry G.', query time: 0.03s Refine Results
  1. 1
    Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs /

    Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by 332788 Vavra, Terry G.

    Published 1997
  2. 2
    The influence of advertising's affective qualities on consumer response

    The influence of advertising's affective qualities on consumer response by Silk, Alvin J., Vavra, Terry G.

    Published 2009
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    Working Paper
  3. 3
    The customer delight principle : exceeding customers' expectations for bottom-line success /

    The customer delight principle : exceeding customers' expectations for bottom-line success / by 253458 Keiningham, Timothy L., Vavra, Terry G.

    Published 2001

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