Venkatesh Shankar

Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Brierley Endowed Professor of Marketing and Academic Director of Brierley Institute for Customer Engagement at Cox School of Business, Southern Methodist University. He is the co-editor of the ''Handbook of Marketing Strategy'' and the author of ''Shopper Marketing''.

Shankar is widely cited in Marketing Strategy, Digital Strategy, International Marketing, Innovation, New Product Management, Pricing, Retailing and Branding. The ''Shankar-Spiegel Award'' is named in his honor. Provided by Wikipedia