Study of Attributes that Form Marketing Image of Financial Institution -н Vilte Auruskeviciene, Laura Salciuviene, Regina Virvilaite

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Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting -н Vaida Lekaviciute, Viltė Auruškevičienė, James Reardon

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An Assessment of Various Approaches for Cross-Cultural Consumer Research -н Laura Salciuviene, Vilte Auruskeviciene, Zigmas Lydeka

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Customer Perceptions of Value: Case of Retail Banking -н Neringa Ivanauskienė, Viltė Auruškevičienė, Vida Škudienė, Šarūnas Nedzinskas

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Cultural antecedents to the normative, affective, and cognitive effects of domestic versus foreign purchase behavior -н Suzanne L. Conner, James Reardon, Chip Miller, Laura Salciuviene, Vilte Auruskeviciene

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