Building Brand Loyalty: An Application of Expectation Confirmation Model in Mobile Social Commerce by Wajeeha Aslam, Marija Ham, Kashif Farhat

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Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping by Wajeeha Aslam, Marija Ham, Kashif Farhat

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Namjere ponašanja potrošača prema uslugama mobilnoga plaćanja: empirijsko istraživanje u Pakistanu by Imtiaz Arif, Marija Ham, Wajeeha Aslam

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Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach by Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

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The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan by Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed

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