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Walesska Schlesinger
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Walesska Schlesinger
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Walesska Schlesinger
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1
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services
by
Mauricio Santos
,
Walesska Schlesinger
Published 2021-12-01
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Article
2
Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
by
María
Walesska Schlesinger
Díaz
,
Amparo Cervera Taulet
Published 2008-06-01
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Article
3
Destination brand identity: challenges, opportunities, and future research agenda
by
Manuel Escobar-Farfán
,
Amparo Cervera-Taulet
,
Walesska Schlesinger
Published 2024-12-01
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