Consumer-based brand equity of apparel brands as perceived by young consumers. by Wong, Foong Yee

Price sensitivity-consumer satisfaction relationship towards electrical appliances. by Wong, Foong Yee

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Influence of brand loyalty on consumer sportswear by Wong, Foong Yee, Sidek, Yahyah

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Factors influencing customer satisfaction and loyalty to internationally branded clothes by Wong, Foong Yee, Low, Koa Er

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Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y by Wong, Foong Yee, Lim, Ying San

Research trends on occupational stress of female employees: a bibliometric analysis by Sultana, Nafia, Subramaniam, Anusuiya, Wong, Foong Yee

Managing business dynamic & change: a collection of readings by Hassan, Mazlan, Wong, Foong Yee, Mansor, Zuraina

Essential quality attributes in fresh produce purchase by Malaysian consumers by Hussin, Siti Rahayu, Wong, Foong Yee, Bojei, Jamil

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Consumer purchasing behaviour of fresh produce in Malaysia by Wong, Foong Yee, Hussin, Siti Rahayu, Bojei, Jamil

The case of Sinaran Construction Bhd (SCB) by Wong, Foong Yee, Ibrahim, Yaakob, Hassan, Muhammad Ali

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Influence of website attributes on consumer’s online purchase intention in Malaysia by Adedoja, Omoloju Mariam, Hussin, Siti Rahayu, Wong, Foong Yee

What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors by Islam, Md. Tariqul, Hussin, Siti Rahayu, Wong, Foong Yee

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Factors affecting customer loyalty in the telecommunications industry in the Klang Valley, Malaysia by Wong, Foong Yee, Chew, Soo Ling, Loh, Kian Leong

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Increasing market share at Genelan Sdn. Bhd. by Wong, Foong Yee, Mohamed, Zainal Abidin, Chee, Suan Kim

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Cause-related marketing: it's influence on consumers' choice of hypermarket by Wong, Foong Yee, Ng, Siew Imm, Lim, Chin Hwa

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Strategic management by Mohamed, Zainal Abidin, Ho, Jo Ann, Wong, Foong Yee

Strategic management (second edition) by Mohamed, Zainal Abidin, Ho, Jo Ann, Wong, Foong Yee

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The influence of sustainable organization practices and employee well-being on turnover intention by Wong, Foong Yee, Jo, Ann Ho, Azahari, Aziany Riziana

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Strategic management / by Zainal Abidin Mohamed, 1949-, Ho, Jo Ann, Wong, Foong Yee

The effect of a psychological climate for creativity on job satisfaction and work performance by Wong, Foong Yee, Leong, Sai Pink, Lee, Mervyn Chia Sern

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