Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones by Wong, Chee Hoo

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Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry by Wong Chee Hoo, Chai Yi Xin, Visal Moosa

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Factors affecting purchase intention and consumer behavior of gym equipment through live streaming by Wong Chee Hoo, Sanmugam Annamalah, Pradeep Paraman, Ng Chee Pung

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Triggering Chinese lecturers’ intrinsic work motivation by value-based leadership and growth mindset: Generation difference by using multigroup analysis by Zhao, Xiangge, Wider, Walton, Zhang, Xinxin, Muhammad Ashraf, Fauzi, Wong, Chee Hoo, Jiang, Leilei, Udang, Lester Naces

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Dynamic Effect of Flow on Impulsive Consumption: Evidence from Southeast Asian Live Streaming Platforms by Pradeep Paraman, Sanmugam Annamalah, Peter Vlachos, Selim Ahmed, Arunnan Balasubramaniam, Baharudin Kadir, Murali Raman, Wong Chee Hoo

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Increasing the competency of prospective coffee entrepreneurs through experiential training in coffee tourism village: Case study of young entrepreneurs in Indonesia by Christian Wiradendi Wolor, Datu Razali Datu Eranza, Mahmoud Ali Rababah, Wong Chee Hoo, Ahmad Nurkhin, Yumiad Fernando Richard, Abdullah Rahman

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The board of directors and firm growth of small and medium enterprises in Malaysia by Lim, Kim Yew, Tan, Owee Kowang, Omar, Rosmini, Ong, Choon Hee, Goh, Chin Fei, Wong, Chee Hoo, Tan, Seng Teck

The relationship between leadership styles and job satisfaction in the Malaysian textile industry by Ong, Choon Hee, Ng, Xin Ying, Tan, Owee Kowang, Goh, Chin Fei, Lim, Kim Yew, Tan, Seng Teck, Wong, Chee Hoo

Capital structure, internal governance mechanisms and firm performance by Noor Helmy, Muhammad Harith Zulqarnain, Goh, Chin Fei, Tan, Owee Kowang, Ong, Choon Hee, Tan, Seng Teck, Lim, Kim Yew, Wong, Chee Hoo

The role of open innovation and a normalizing mechanism of social capital in the tourism industry by Sanmugam Annamalah, Pradeep Paraman, Selim Ahmed, Rajinder Dass, Ilham Sentosa, Thillai Raja Pertheban, Farid Shamsudin, Baharudin Kadir, Kalisri Logeswaran Aravindan, Murali Raman, Wong Chee Hoo, Prakash Singh

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A southeast Asian perspective on hotel service robots: Trans diagnostic mechanics and conditional indirect effects by Pradeep Paraman, Sanmugam Annamalah, Srikumar Chakravarthi, Thillai Raja Pertheban, Peter Vlachos, Mohd Farid Shamsudin, Baharudin Kadir, Leong Kuok How, Wong Chee Hoo, Selim Ahmed, Daniel Chong Ka Leong, Murali Raman, Prakash Singh

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