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  1. 1
    Parallel search engine optimisation and pay-per-click campaigns: A comparison of cost per acquisition

    Parallel search engine optimisation and pay-per-click campaigns: A comparison of cost per acquisition by Wouter T. Kritzinger, Melius Weideman

    Published 2017-07-01
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    Article
  2. 2
    Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure

    Comparative case study on website traffic generated by search engine optimisation and a pay-per-click campaign, versus marketing expenditure by Wouter T. Kritzinger, Melius Weideman

    Published 2015-09-01
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    Article

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