Xu Wenrong

Xu Wenrong (simplified Chinese:徐文荣；traditional Chinese: 徐文榮, born 1935) is a Chinese entrepreneur and film studio investor. He is the founder of Hengdian Group, a private conglomerate based in Hengdian, Zhejiang. Xu was the president and chairman of Hengdian Group until 2001 and is now retired. He was one of China's first billionaires, making his fortune in textiles, electronics, chemicals and pharmaceuticals in the 1990s.

Xu is best known for his founding of the world's largest outdoor film studio site, Hengdian World Studios. He is widely credited with elevating the small town of Hengdian into a prominent destination for the film, television, and cultural tourism industries. A former farmer, Xu is a forerunner in China's generation of farmer entrepreneurs who opened factories to help lift themselves and others out of poverty during the period of Chinese economic reform. Xu is also seen as a founding father to China's Township and Village Enterprise system and is highly regarded for his contributions to Hengdian town's economic growth and infrastructure development. Provided by Wikipedia