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Author
Yacob, Yusman
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Yacob, Yusman
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1
Revisiting attitude towards advertising, its antecedent and outcome: a two-stage approach using PLS-SEM
by
Ting, Hiram
,
Chuah, Francis
,
Cheah, Jacky
,
Memon, Mumtaz Ali
,
Yacob, Yusman
Published 2015
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Article
2
The dynamic of macroeconomics elements in Malaysia: further insight into causality analysis / Dayang Hummida Abang Abdul Rahman … [et al.]
by
Abang Abdul Rahman, Dayang Hummida
,
Majidi, Nuzaihan
,
Kasuma, Jati
,
Yacob, Yusman
,
Awang Marikan, Dayang Affizzah
Published 2019
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Article
3
Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach
by
Ting, Hiram
,
Lau, Wee Ming
,
Cheah, Jun Hwa
,
Yacob, Yusman
,
Ali Memon, Mumtaz
,
Lau, Evan
Published 2018
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