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  1. 1
    Consumers’ Value Orientation and their Tendency for Purchase Behavior

    Consumers’ Value Orientation and their Tendency for Purchase Behavior by Yalda Rahmati Ghofrani, Mohammad Taleghani, Ebrahim Chirani

    Published 2017-05-01
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    Article
  2. 2
    Analysis of Users’ Neural Responses to Native Advertisements Using Cognitive Indicators and Electroencephalography

    Analysis of Users’ Neural Responses to Native Advertisements Using Cognitive Indicators and Electroencephalography by Mina Montakhab Madani, Yalda Rahmati Ghofrani, Shahrokh Yousefzadeh Chabok, Rahmat Ali Saberi Haghayegh

    Published 2025-01-01
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