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  1. 1
    Modeling the significance of advertising values on online impulse buying behavior

    Modeling the significance of advertising values on online impulse buying behavior by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, Qing Yang

    Published 2023-10-01
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    Article
  2. 2
    Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception

    Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, Mengling Wu, Qing Yang

    Published 2024-04-01
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    Article

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