An Experimental Explanation for the Influence of In-Store Mannequins (Models) on Women’s Shopping Behaviors Regarding the Customers’ Knowledge of Fashion as A Moderating Variable... by Kambiz Heidarzadeh Hanzaee

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Investigating the effect of context factors on the effectiveness of brand placement in movies by Zahra Gholizadeh, Kambiz Heidarzadeh

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Developing a Scale to Measure “Comfortable Shopping Experience” in Shopping Malls by Masoumeh Hanifi, Kambiz Heidarzadeh

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A survey on impact of emotional intelligence, organizational citizenship behaviors and job satisfaction on employees’ performance in Iranian hotel industry by Kambiz Heidarzadeh Hanzaee, Majid Mirvaisi

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Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis by Ali Gohary, Kambiz Heidarzadeh Hanzaee

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The effects of shopping environment on consumption emotions, perceived values and behavioral intentions by Kambiz Heidarzadeh Hanzaee, Arezu Javanbakht

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A survey of impulse buying behavior in subway’s passengers by Kambiz Heidarzadeh Hanzaee, Nastaran Dehghani Samani

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The Influence of Consumers\' Innovativeness on their Shopping Decision Making Styles by Mirahmad Amirshahi, Kambiz Heidarzadeh, Fatemeh Dabestani

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The Impact of Tourism Services Quality on Tourism Destination Loyalty, Considering the Mediating Role of the Tourism Destination Image and the Tourists Satisfaction by kambiz heidarzadeh, کبری نجفی, سیدعلی حسینی

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A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection by Marjan Mohaimani, Kambiz Heidarzadeh Hanzaee, Yazdan Mansourian

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A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers by Kobra Najafi, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash

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Designing a Model for Brand Engagement Value Creation through the Integration of Gamification Technology and Explainable Artificial Intelligence (XAI) by Zahra. Atf, fariz taherikia, kambiz heidarzadeh Hanzaei

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An empirical investigation on effective factors for the success of tourism industry in Iran by Mohammad Ali Abdolvand, Kambiz Heidarzadeh, Bahareh Esfarjani

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Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Rese... by Kobra Najafi, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash

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The Influence of Consumers' Innovativeness on their Shopping Decision Making Styles by Mir Ahmad Amirshahi, Kambiz Heidarzadeh, Fatemeh Dabestani

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Pattern making the development of industrial clusters by Seyed Mahdi Moniri, Mohammadali Abdalvand, Kambiz Heidarzadeh

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Providing a Model for Anti-Consumption Behavior in the Iranian Market: A Grounded Theory Approach by Mohammad Nazarian, Hossein Vazifedoost, Kambiz Heidarzadeh, Karim Hamdi

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Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment by Mitra Shabani Nashtaee, Kambiz Heidarzadeh Hanzaei, Yazdan Mansourian

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Strategy Formulation for Service Failure Recovery, Using Mixed Research Method by Banafsheh Golpour, Kambiz Heidarzadeh-Hanzaye, Yazdan Mansourain, Mohsen Khounsiavash

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Designing and explaining a perceived value model of shopping centers and malls: A mixed approach by Shirin Khosrozadeh, Kambiz Heidarzadeh Hanzaee, Mohammad Ali Abdolvand, Mohsen Khonsiavash

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