Accountable marketing : the economics of data-driven marketing /
36
| Main Authors: | , |
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| Format: | |
| Language: | eng |
| Published: |
New York, NY : Thomson,
2004
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| Subjects: |
| _version_ | 1796665364656947200 |
|---|---|
| author | 371118 Rosenwald, Peter J. Racom Communications |
| author_facet | 371118 Rosenwald, Peter J. Racom Communications |
| author_sort | 371118 Rosenwald, Peter J. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T17:30:53Z |
| format | |
| id | KOHA-OAI-TEST:100769 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T17:30:53Z |
| publishDate | 2004 |
| publisher | New York, NY : Thomson, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1007692020-12-19T17:01:30ZAccountable marketing : the economics of data-driven marketing / 371118 Rosenwald, Peter J. Racom Communications New York, NY : Thomson,2004eng36PSZJBLMarketingMarketingMarketingURN:ISBN:0324203594 (hbk.) |
| spellingShingle | Marketing Marketing Marketing 371118 Rosenwald, Peter J. Racom Communications Accountable marketing : the economics of data-driven marketing / |
| title | Accountable marketing : the economics of data-driven marketing / |
| title_full | Accountable marketing : the economics of data-driven marketing / |
| title_fullStr | Accountable marketing : the economics of data-driven marketing / |
| title_full_unstemmed | Accountable marketing : the economics of data-driven marketing / |
| title_short | Accountable marketing : the economics of data-driven marketing / |
| title_sort | accountable marketing the economics of data driven marketing |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT 371118rosenwaldpeterj accountablemarketingtheeconomicsofdatadrivenmarketing AT racomcommunications accountablemarketingtheeconomicsofdatadrivenmarketing |