Strategic marketing : a handbook for entrepreneurs and managers /

Strategic marketing : a handbook for entrepreneurs and managers /

Bibliography: p. 229-239.

Bibliographic Details
Main Authors: 455130 Bradway, Bruce M., Frenzel, Mary Anne, Pritchard, Robert E.
Format:
Published: Reading, Mass. : Addison-Wesley, 1982
Subjects:
Marketing
Description
Summary:Bibliography: p. 229-239.

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