Marketing management and strategy : a reader /
Includes bibliographies.
| Glavni autori: | , |
|---|---|
| Format: | |
| Izdano: |
Englewood Cliffs, NJ : Prentice-Hall,
1988
|
| Teme: |
| _version_ | 1826375472592715776 |
|---|---|
| author | Kotler, Philip Cox, Keith K. |
| author_facet | Kotler, Philip Cox, Keith K. |
| author_sort | Kotler, Philip |
| collection | OCEAN |
| description | Includes bibliographies. |
| first_indexed | 2024-03-04T17:32:23Z |
| format | |
| id | KOHA-OAI-TEST:101271 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T17:32:23Z |
| publishDate | 1988 |
| publisher | Englewood Cliffs, NJ : Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1012712020-12-19T17:01:31ZMarketing management and strategy : a reader / Kotler, Philip Cox, Keith K. Englewood Cliffs, NJ : Prentice-Hall,1988Includes bibliographies.36PSZJBLMarketingURN:ISBN:0135584531 |
| spellingShingle | Marketing Kotler, Philip Cox, Keith K. Marketing management and strategy : a reader / |
| title | Marketing management and strategy : a reader / |
| title_full | Marketing management and strategy : a reader / |
| title_fullStr | Marketing management and strategy : a reader / |
| title_full_unstemmed | Marketing management and strategy : a reader / |
| title_short | Marketing management and strategy : a reader / |
| title_sort | marketing management and strategy a reader |
| topic | Marketing |
| work_keys_str_mv | AT kotlerphilip marketingmanagementandstrategyareader AT coxkeithk marketingmanagementandstrategyareader |