Contemporary advertising /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Homewood, Ill. : Irwin,
1986
|
| Subjects: |
| _version_ | 1796667846839762944 |
|---|---|
| author | Bovee, Courtland L. 229299 Arens, William F. |
| author_facet | Bovee, Courtland L. 229299 Arens, William F. |
| author_sort | Bovee, Courtland L. 229299 |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T18:07:29Z |
| format | |
| id | KOHA-OAI-TEST:112974 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T18:07:29Z |
| publishDate | 1986 |
| publisher | Homewood, Ill. : Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1129742021-05-03T03:53:31ZContemporary advertising / Bovee, Courtland L. 229299 Arens, William F. Homewood, Ill. : Irwin,1986.eng36PSZJBLAdvertisingURN:ISBN:0256033021 |
| spellingShingle | Advertising Bovee, Courtland L. 229299 Arens, William F. Contemporary advertising / |
| title | Contemporary advertising / |
| title_full | Contemporary advertising / |
| title_fullStr | Contemporary advertising / |
| title_full_unstemmed | Contemporary advertising / |
| title_short | Contemporary advertising / |
| title_sort | contemporary advertising |
| topic | Advertising |
| work_keys_str_mv | AT boveecourtlandl229299 contemporaryadvertising AT arenswilliamf contemporaryadvertising |