| Summary: | Tenants are the main asset in managing a shopping centre. The choice of tenants for the centre is actually one of the most important features that distinguishes effective tenancy management in the centre. By carefully selecting prospective tenants, controlling their floor area requirements and influencing their individual locations within the centre and the right balance of retailers. The expression "Merchandising of shopping centre" is used to denote a phase of planning the skillful pre-planning, controlling and selecting of the sizes, shape and location of all tenants, in order to achive the maximum total sales volume. Merchandising planning attempts to create a situation, in which each member of the retail entity, the owner, the tenant and the shopper, functions in a matter that benefits each of the other. Hence, in this dissertation, the reader gains an insight into the principle involved in tenancy management in a shopping centre. In outline, this dissertation is divided into six chapters. Chapter one, gives the general introduction, methodology, scope of study, problems and limitations in this dissertation. Chapter Two, introduces to the reader a brief outline of the development of shopping centres in Kuala Lumpur. Chapter Three, dwells upon the tenancy management process in shopping centres. While market analysis on existing tenant mix situation makes up Chapter Four. In Chapter Five, the emphasis is on market research on factors affecting the locational decisions of anchor tenants. This chapter also attempts to determine the salient factors affecting locational decision of anchor tenants. The summary of findings and some recommendations for further study is found in the Six Chapter.
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