Selling blue elephants : how to make great products that people want before they even know they want them /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, NJ : Wharton School Pub.,
2007
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| Subjects: |
| _version_ | 1796670182721060864 |
|---|---|
| author | 240248 Moskowitz, Howard R. Gofman, Alex |
| author_facet | 240248 Moskowitz, Howard R. Gofman, Alex |
| author_sort | 240248 Moskowitz, Howard R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T18:42:14Z |
| format | |
| id | KOHA-OAI-TEST:124546 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T18:42:14Z |
| publishDate | 2007 |
| publisher | Upper Saddle River, NJ : Wharton School Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1245462020-12-19T17:02:43ZSelling blue elephants : how to make great products that people want before they even know they want them / 240248 Moskowitz, Howard R. Gofman, Alex Upper Saddle River, NJ : Wharton School Pub.,2007eng36PSZJBLMarketingNew productsURN:ISBN:0136136680 (hbk.) |
| spellingShingle | Marketing New products 240248 Moskowitz, Howard R. Gofman, Alex Selling blue elephants : how to make great products that people want before they even know they want them / |
| title | Selling blue elephants : how to make great products that people want before they even know they want them / |
| title_full | Selling blue elephants : how to make great products that people want before they even know they want them / |
| title_fullStr | Selling blue elephants : how to make great products that people want before they even know they want them / |
| title_full_unstemmed | Selling blue elephants : how to make great products that people want before they even know they want them / |
| title_short | Selling blue elephants : how to make great products that people want before they even know they want them / |
| title_sort | selling blue elephants how to make great products that people want before they even know they want them |
| topic | Marketing New products |
| work_keys_str_mv | AT 240248moskowitzhowardr sellingblueelephantshowtomakegreatproductsthatpeoplewantbeforetheyevenknowtheywantthem AT gofmanalex sellingblueelephantshowtomakegreatproductsthatpeoplewantbeforetheyevenknowtheywantthem |