Market-driven management : how to define, develop, and deliver customer value /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : John Wiley & Sons,
2002
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| Subjects: |
| _version_ | 1826381355956568064 |
|---|---|
| author | 232581 Webster, Frederick E. |
| author_facet | 232581 Webster, Frederick E. |
| author_sort | 232581 Webster, Frederick E. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T18:59:41Z |
| format | |
| id | KOHA-OAI-TEST:130367 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T18:59:41Z |
| publishDate | 2002 |
| publisher | New York : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:1303672020-12-19T17:02:58ZMarket-driven management : how to define, develop, and deliver customer value / 232581 Webster, Frederick E. New York : John Wiley & Sons,2002eng36FTIRMarketingConsumer satisfactionURN:ISBN:0471236934 (hbk.) |
| spellingShingle | Marketing Consumer satisfaction 232581 Webster, Frederick E. Market-driven management : how to define, develop, and deliver customer value / |
| title | Market-driven management : how to define, develop, and deliver customer value / |
| title_full | Market-driven management : how to define, develop, and deliver customer value / |
| title_fullStr | Market-driven management : how to define, develop, and deliver customer value / |
| title_full_unstemmed | Market-driven management : how to define, develop, and deliver customer value / |
| title_short | Market-driven management : how to define, develop, and deliver customer value / |
| title_sort | market driven management how to define develop and deliver customer value |
| topic | Marketing Consumer satisfaction |
| work_keys_str_mv | AT 232581websterfredericke marketdrivenmanagementhowtodefinedevelopanddelivercustomervalue |